ABOUT

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About the Founder

Fashion and awareness of style, aesthetic and clothing became apparent to Lizette Avineri at a very young age. She visited her grandmother in Medellin, Colombia when she was six years old and watched her as she made pajamas with her sewing machine. Her grandmother was a seamstress who owned and operated her own undergarment and sleepwear factory. That experience inspired Lizette to start sewing.

After a childhood spent drawing, painting, sewing and making, Lizette moved to New York to study at Parsons The New School of Design. During that time, Lizette learned about the fashion industry through internships with Proenza Schouler and Derek Lam. After graduating in 2011, Lizette was given the opportunity to use her design skills and continue growing as a designer for J.Mendel, and then Alice & Olivia. Her designs have been worn by many amazing women including, Malala Yousafzai, Gwen Stefani, and Janelle Monae.

purpose for creation

Lizette’s personal time for art and craft-making, relaxing, traveling, and family is her favorite time. This inspired her to create her brand. She realized that after 7 years of designing dresses for parties and events for some of the most well known brands in America, what matters most to her was the time she spends enjoying her creative passions while in the comfort of her home with the people she feels closest to. These times are spent wearing a robe and cozy pajamas. This opened her eyes! She realized that the current sleepwear market did not relate to her aesthetic and personal style. Everything for woman was either drab, depressing colors, or pink. Basic animal prints without any life, or silly, child-like prints that you would never see a women walking out in public in…intentionally.

The Lizette Avineri brand is bold, cool, and comfortable home-dressing that edgy women can comfortably wear at home, but not feel embarrassed to be seen out in public- unlike traditional sleepwear. Lizette believes that good fashion should create value for everyone involved, from production to consumption. Fashion should be novel, made ethically and consciously, with the environment in mind.