About The Founder
Fashion and awareness of style, aesthetic and clothing became apparent to Lizette Avineri at a very young age. She visited her grandmother in Medellin, Colombia when she was six years old and watched her as she made pajamas with her sewing machine. Her grandmother was a seamstress who owned and operated her own sleepwear factory. Seeing her grandmother inspired Lizette to start sewing.
After a childhood spent drawing, painting, sewing and making, Lizette moved to New York City to study Fashion Design at Parsons, The New School for Design. During that time, Lizette learned about the fashion industry through internships with Proenza Schouler and Derek Lam. After graduating in 2011, Lizette was given the opportunity to use her design skills and continue growing as a designer for J.Mendel, and then Alice & Olivia. Her designs have been worn by many amazing women including, Malala Yousafzai, Gwen Stefani, and Janelle Monae.
Purpose For Creation
Personal creative time for art and craft-making, relaxing, traveling, and family is most important. After 7 years as a party dress and gown designer, Lizette came to realize that what matters most to her was the time she spends enjoying her creative passions while in the comfort of her home with the people she feels closest to. These times are usually spent wearing cozy pajamas! This opened her eyes. The sleepwear available in the market did not relate to her aesthetic and personal style. Everything for woman was either drab, depressing colors, or pink. Basic animal prints without any life, or silly, child-like prints that you would never see a women walking out in public in…intentionally.
The Lizette Avineri brand is bold, cool, and comfortable home-dressing that edgy women can comfortably wear at home, but not feel embarrassed to be seen out in public- unlike traditional sleepwear. Lizette believes that good fashion should create value for everyone involved, from production to consumption. Fashion should be novel, made ethically and consciously, with the environment in mind.
Our Sacred Planet Earth
We believe that if we are going to create new stuff, we need to be as responsible as possible about the environment that we are affecting. All of our original prints are digitally printed on organic cotton using 100% biodegradable inks, certified under the Global Organic Textile Standard (GOTS). We work with a small print company located locally in New Jersey. Their Kornit©Allegro printers are designed to reduce waste in fabric, ink consumption, water and electricity. Our specialty non-printed fabrics are up-cycled from our favorite fabric recyclers, FABSCRAP. Lizette personally spends time volunteering as a fabric sorter at their headquarters and in return we receive pounds of fabrics that would have ended up in our landfills. If you would like to volunteer and get free fabric, sign up! All of our designs are cut and sewn in New York City!